Key Success Factors Part 2 ($TA)
So we have our key success factors, now we need metrics and data for the TravelCenters of America -TA- example . Let’s start with volume, or in other words, the state of the economy.
The lazy way would be to use GDP, personal consumption, or other aggregate data. Sometimes that is all that we can find. However, in this case we are lucky. The American Truck Association -ATA- publishes monthly a survey of truck tonnage.
Is it perfect? No, nobody is perfect. I would much rather prefer millage instead of tonnage, actual tonnage instead of survey estimates, some geographic color instead of aggregate grays.
But this is what I could find and anyway it is still very interesting. It seems that we have reached a bottom but not necessarily THE bottom. Hey, and we have to take into account that we are in the slow part of the year before the Christmas’ ramp-up. It is very good news indeed and very promising to the health of the economy and the industry.
In the following post we discuss the competitive environment
PS: any other suggestions of public metrics for the truck industry please share.
ARLINGTON, VA — The American Trucking Associations’ advance seasonally adjusted (SA) For-Hire Truck Tonnage Index increased 2.1 percent in July. In June, SA tonnage fell 2.4 percent. July’s gain, which raised the SA index to 101.9 (2000=100), wasn’t large enough to completely offset the reduction in the previous month. The not seasonally adjusted (NSA) index, which represents the change in tonnage actually hauled by the fleets before any seasonal adjustment, equaled 106.3 in July, down 0.9 percent from June.
Compared with July 2008, SA tonnage fell 10.4 percent, which was the best year-over-year showing since February 2009. June’s 13.6 percent contraction was the largest year-over-year decrease of the current cycle.
Disclosure: Long TA